A firm’s logo plays a vital role in any business since logos immediately connects peoples mind to the firm in question. With so many companies popping up day in day out, it becomes imperative to have a unique logo that will help people differentiate your brand from another. While your logo won’t be your business’s sole marketing factor, your business is more likely to do better if its logo is recognisable. Therefore, it’s imperative to get it right! We’ve compiled the top 5 tips to help you when designing your company’s new visual identity.
Find Your Brand’s Personality
Before you get down to picking the font, the colour and the design for your firm’s logo, take a moment to review your company’s culture and personality. Personality is an essential element of designing a logo. You need it to communicate with people who see the logo even if they’ve never interacted with your business. You’ll have to consider your brand’s objective as well as what it stands for – this will help you create a mental image of what your logo should look like.
For instance, when you see Coca-Cola’s you instantaneously think about passion, diversity, and collaboration which are some of their core values.
Do Your Homework
Logos must be unique. You want people to identify your logo with your brand and help you stand out from your competitors and other brands. So, you want to avoid a logo that confuses since your logo can’t be differentiated from another brand’s logo. Make sure you do your due diligence on all your competitors before you start designing your logo.
Draw A Sketch First
Rather than start the design by immediately getting your graphics designer to start on creating the logo, opt to start with a simple sketch on a piece of paper. Drawing a sketch first will save you money — this is particularly true if you’re outsourcing the design. When you sketch, you can make as many mistakes as possible before you get to a logo that suits your brand. Also, a design based on a sketch is far easier to design and more accurate as compared to a design based on an oral description.
Choosing Your Colours
Colours have personality and feelings that they represent. Sometimes, Red can be perceived to be bold and exciting, and Green can sometimes be said to be eco-friendly. These meanings, of course, will vary depending on the shade of the colour. Pick a colour that reflects your company’s culture, values, vision, mission, and personality.
Consider Where The Logo Will Be Used
The logo’s design is about presenting your brand’s personality to the public. So, consider where the logo is going to be used. Will the logo be embroidered on work uniforms or will it be used all company products? It is imperative that the logo be suitable for all settings including on apps, t-shirts, social media, etc.