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When it comes to running a successful business, offering the latest must-have product or service is only half of the battle. After all, there is no point in having the most amazing, life-changing product if nobody has even heard of it!
No matter the size of your business, marketing needs to be a crucial part of your strategy for success, and there are a number of different ways to achieve this. Many firms will run internet campaigns, pay for expensive advertising via billboards, and even take their brand to television and radio.
While there is no denying that these are great techniques, there is one underrated source of marketing, which could very well be a hidden secret to your success: welcome to the underworld of promotional clothing.
What Is Promotional Clothing?
As the name suggests, promo clothing is simply adding your brand or logo to an item of clothing, and allowing the image to do the advertising work for you. This personalised workwear clothing can be offered as a freebie to customers – perhaps in exchange for a sign-up or part of a competition – or part of staff workwear & uniforms as they go about their work, offering constant advertising while they are on shift. Promo clothing can also be a popular and effective corporate gift and a great way to leave a sweet taste in the mouth of your potential customers.
How Can You Make The Most Of Promotional Clothing?
There is no denying the benefits which can come with promo clothing, but just can you utilise it in the best way?
Corporate Gifts
One of the most popular uses of promotional clothing is as a corporate gift – this is a great way to courier favour and goodwill with customers and potential clients, all while enjoying a little intriguing advertising. In general, corporate gifts are not seen as an intrusive form of advertising; instead, they allow your brand and business to be associated with positive action, helping you secure the benefits of publicity with none of the negative connotations which can come alongside excessive advertising.
In addition, corporate gifts are a relatively cheap form of advertising, especially when compared to other sources and methods. Items such as personalised t-shirts, mugs, and custom printed hoodies cost a minimal amount to produce, but their purpose as clothing items help boost their visibility and increase your potential audience base. The exposure could potentially be far higher than a social media or television campaign.
Keep It Relevant
Perhaps the most important aspect to consider when making the most of promotional clothing is to keep it relevant to the brand. A sporting company will look a little strange is if they offer branded, formal office shirts, and an insurance company will likely have little in common with a trendy baseball cap. By being smart and selecting key aspects fo your industry, you can target your promotional material to your target customer, increasing retention and relevance and increasing your chances of a sale.
How Can Promo Clothing Help Your Brand?
So just why should you bother to invest in a range of promotional clothing? Can it really be of use or benefit to your brand? If you need more persuading, here are some of the major benefits:
Increase brand visibility
As we have mentioned, promotional clothing has a much higher chance of exposure than more traditional forms of advertising and marketing. Small, portable items can be worn, carried, and consumed across a far wider range, and have the potential to reach a vast and diverse audience, who didn’t realise they needed you until that moment!
Increase customer loyalty
Using promotional goods as a corporate gift can also go a long way in helping to keep customers faithful and loyal to your brand. Receiving a small, tangible item as a thank you to their loyalty and dedication is far more likely to help them remember you in a positive light. It also shows that your business genuinely values and remember their consumers on a more personal level.
Help customers identify your brand
Some of the most successful brands and businesses in the world don’t even have to state their name to be recognised; we all know who is talking when we see the Apple logo or are instantly awed by the presence of the Ferrari horse. Promo clothing can help to make your brand synonymous with a particular logo, and this allows customers to easily pick you out of a crowded market, increasing the chances of a connection and successful sale.
If you are advertising at an industry event such as a trade show, this can also be a huge advantage, allowing your potentials to identify your business over the competition instantly; humans are visual animals, and will often be drawn to the feature which first catches their attention.
Enjoy Your Success!
Introducing promotional clothing can be a simple but super effective string to your marketing bow, and may have a huge number of positives you had never previously considered. What are you waiting for? Boost your profit, increase your customer base, and take the chance to get your image and identity out there. Time to start making those valuable connections that could really take your brand and your business to the next level – all with a logo printed sweatshirt!
