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This article covers how to make smarter choices when it comes to picking your workwear.
From PPE to promo clothing, buying workwear for your business can be a tricky choice. To help you out, and ensure you have more time to spend on other business activities, here are our top tips! (Bet you never knew you needed these until you read this article…)
Consider the image you want your workwear to portray
Image is a major part of a business and should be at the forefront of your decision when buying workwear. Your staff will only get one chance to make a first impression, so it is essential that this sticks in the mind of your customers for all the right reasons. It is a good idea to pick logos, colours, and designs that match your brand image and will help you to be instantly recognisable to customers.
Work uniforms are stylish yet practical!
It is also essential that your workwear actually does the job you need it to do; there is no point in looking super stylish if you’re not safe or able to do your job correctly. The details will depend largely on your job role; industries such as building or construction workwear will require specific PPE to protect employees, while those working in hospitality will have more freedom with design and style, but may have other considerations, such as plenty of pockets and an abundance of pens.
Buy hardwearing workwear that lasts
You may be tempted to go for the cheapest deal to cut costs and maximize profit, but it is always worth remembering the old adage that buying cheap could result in you buying twice! Workwear will go through a lot of use, wear and tear, and need to be able to stand up to the challenges of a regular working day.
With this in mind, it is essential to check the quality of the materials, and ensure that they are tough, built to last, and will not need replacing too soon. Sometimes, spending a little more on the initial investment can help save you having to fork out cash for replacement uniforms down the line.
Climate and comfort
It is also important to consider the environment in which the clothing will be worn, as this will have an impact on both the design and the materials you select. In order to perform their best, employees need to be comfortable, so probably best to avoid thin t-shirts if lots of outdoor or freezer work is required, just as fleece jackets will not be required in a hot, busy kitchen!
What do your employees think of their work uniforms?
Perhaps the most crucial consideration when purchasing workwear is to make sure it is something your staff will be happy to wear. Ultimately, they are the guys who will be wearing the items day in, day out, and there is no bigger blow to morale than being forced into an unattractive and uncomfortable uniform! In addition, they are likely to have a greater insight into the practicalities of their role and will be able to offer genuine feedback.
An open discussion can help result in a purchase everyone is happy with, and this is a great way to boost team spirit, increase morale, and create a pleasant, productive working environment which will be clear to customers.
Make the most of free advertising
Workwear is primarily designed to be practical, but that doesn’t mean it can’t be used to your advantage through some subtle advertising! Make sure that your company name or logo is clearly visible, and that any observer will be able to immediately associate the staff member with your brand – this is an easy way to boost your marketing at no extra cost!
Getting workwear sorted may seem like a chore, but with our help, you will be able to make the most of our professional team’s experience to ensure that your workforce is a significant boost to your business, offering a way to promote your services to customers, all while keeping employees safe, comfortable and happy – essential elements for a happy and united team!
